Thule unveiled its new luggage collection at SS2026 Beijing Fashion Week, showcasing Nordic functional aesthetics and eco-friendly technology.
On September 13, 2025, Swedish high-end travel gear brand Thule, in conjunction with SS2026 Beijing Fashion Week, grandly unveiled its new luggage collection. Focusing on the fusion of functionality and aesthetics, the collection officially marks a new chapter for the brand in smart travel and sustainable design.
This launch event not only showcased a series of innovative products but also embodied Thule's "Bring Your Life" brand philosophy, redefining the way modern people travel and live.
The new collection, unveiled at SS2026 Beijing Fashion Week, highlighted the theme of "More Humanistic Design, More Excellent Performance, More Sustainability," highlighting Thule's ongoing commitment to the environment. Several luggage products have received bluesign® certification, demonstrating the brand's high-standard sustainability strategy in material selection, production processes, and product lifecycle management.
■ The Thule Aion series expands its product portfolio, utilizing recycled materials and a flexible design to seamlessly transition from urban commuting to outdoor adventures.
■ The Thule EnRoute series draws inspiration from nature with a color palette and a modular interior, making it the ideal companion for modern travelers.
■ The Thule Chasm series utilizes 100% recycled materials and a fluorine-free waterproof coating throughout, covering a wide range of activities, including watersports, cycling, skiing, camping, and urban commuting. Its smart storage and multi-functional design help users easily adapt to various environmental challenges.
■ The Thule Chasm series utilizes 100% recycled materials and a fluorine-free waterproof coating throughout, covering a wide range of activities, including watersports, cycling, skiing, camping, and urban commuting. Its smart storage and multi-functional design help users easily adapt to various environmental challenges.
SS2026 Beijing Fashion Week, a major event in the Chinese fashion industry, continues to promote the deep integration of design, technology, and sustainability. This year's cooperation with Thule further broadens the expression possibilities of functional equipment in the fashion field.
